1/2/25
Topic: 2025 Marketing Trend Shifts
Guest: Alex Booth, Digital Marketing Consultant, Coalmarch by WorkWave
In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest
PMP Industry Insiders Peer Groups
What pest and lawn companies should be considering for their 2025 marketing strategy and beyond
The market trend shifts Alex sees for 2025
Competition for digital marketing isn't going away
The proliferation of AI & voice search
Donnie's frustration with Google AI
Thoughts on the different AI platforms
Alex's take on how AI will impact search
Which pest companies appear to be doing well with AI search
Why it's not time for a whole new marketing strategy
How Alex would spend a $100,000 marketing budget in 2025
The challenge of getting good lawn care leads from Google
The importance of knowing your unique value proposition and building everything around it
The role your team and ability to execute plays in marketing success
Resources mentioned:
PMP Industry Insiders Episode 203: Search Everywhere Optimization
Notable: "It's not time to jump ship and create a whole new strategy. It's time to double down and do the basics very very well and start to look at how to optimize for AI." —Alex Booth, Coalmarch
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