12/19/24
Topic: How to Make Money with AI in Pest Control
Guest: Thomas Lundberg, Founder, Sellify AI
In this episode we discuss:
Our sponsors Coalmarch by Workwave and PestSure
PMP Industry Insiders Peer Groups
Thomas' background as a summer sales rep at Fox Pest Control
How he and his team developed the concept for Sellify AI
Pest control market growth projections and how AI will play a role in the growth
What Sellify AI does — primarily outbound sales over text
How closing rates compare to human outbound sales reps
Practical uses for AI sales, such as cross-selling, cancels and win-backs
What implementing AI sales looks like from an operational standpoint
How this tool can allow you to scale sales efforts up and down seasonally
Use cases where the AI sales works well, including lost leads
What's coming (inbound sales and debt collection)
Resources mentioned:
PMP Industry Insiders Episode 53 about Fox Pest Control's exit: How to Craft a Successful Transition
PCO Bookkeepers & M&A Specialists' Fox Pest Control M&A case study
McKinsey study on AI adoption rates among businesses
Notable: "If you have not yet implemented AI in two or three aspects of your business, you're already behind." —Thomas Lundberg, Sellify AI
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