9/5/24
Topic: From Lead to Lifetime Customer: Transforming Sales in Pest Control
Guest: Sheri Spencer Bachman, Owner, Pest Control Business Coach
In this episode we discuss:
Our sponsors Coalmarch by Workwave and PestSure
PMP Industry Insiders Peer Groups
Sheri's background as the second-generation owner of Spencer Pest Services, now part of Rocket Pest
How and why she got into coaching pest control business owners
How participating in peer groups have helped shape her career
The training gap when it comes to pest control sales
How selling is a mindset as much as it is a skillset, and that requires training
The app Sheri developed when her company "ran out of whiteboards" and how it bolstered sales
What it looks like to do sales training right
Why you need a system for selling
The power of role playing and how to do role playing
How Sheri recommends evaluating salespeople
Sheri's experience selling her business to Halle Capital as the platform for Rocket Pest, working with PCO Bookkeepers & M&A Specialists as a broker
How unlike technicians, no CEUs are required on the sales side of the business
Resources mentioned:
Notable: "Somebody told me once if you invest at least 10 percent in yourself and in your business, it will return 10 fold. And it's so true." —Sheri Spencer Bachman
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