8/22/24
Topic: Journey of a Pest Control CEO
Guest: Dave Bradford, CEO of Certus Pest
In this episode we discuss:
Our sponsors Coalmarch by Workwave and PestSure
PMP Industry Insiders Peer Groups
Dave's background and what he learned working from publicly traded businesses about financial discipline
His experience working for private equity-backed firms
What surprised him when he first joined the pest control industry
The improvements he made at Environmental Pest Service, which he joined in 2016
How Certus compares to EPS
The power of gaining operational and financial visibility into a business by "serving data on a silver platter"
Why his says "sunshine is the best disinfectant" when it comes to sharing data companywide
How Certus integrates acquisitions in terms of data management
How Dave calculates thinks about and calculates customer attrition
Why he focuses on revenue per square mile
Certus Pest's plan for the future
Resources mentioned:
PestPac by WorkWave video about data and KPIs with Dave Bradford
Notable: "I didn't know anything about pest control until I started researching it. And man, everything about it really resonated with me because at the end of the day, I like the fundamentals of running a business, particularly focusing on cash and efficiencies. That's what pest control is all about." —Dave Bradford
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