6/27/24
Topic: Review Generation & Its Impact on Your Growth
Guest: Christin Nein, Sr. Director, Product Development, Coalmarch by Workwave
In this episode we discuss:
Our sponsors Coalmarch by Workwave and PestSure
PMP Industry Insiders Peer Groups
Why everyone knows reviews are important, but businesses still struggle with them
Three reasons Google reviews are best
How to implement a review generation program
Why scattered texts are better than bulk emails when asking for reviews
The power of incentivizing technicians or CSRs to ask for reviews
Why you need reviews for all your branches
More ratings vs. higher ratings
How to respond to negative reviews
Whether third-party platforms are a good approach to collect reviews
Does it work to coach customers on how to write a review?
What not to do when it comes to generating reviews
How to handle a review "hit job"
Is there a way to "cherry pick" reviews and is it a good idea?
Resources mentioned:
Coalmarch's Review Generation Playbook
PMP Industry Insiders Episode 168: Customer Reviews: Do's & Don'ts
Notable: "Having a really strong review profile on Google is a great way to enhance the performance of your marketing." —Christin Nein
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