Episode 180

6/6/24

Topic: Google AI Overview (formerly Google SGE): The Next Frontier of Digital Marketing

Guests: Dan & Donnie

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave and PestSure

• PMP Industry Insiders Peer Groups

• Google's AI product formerly known as SGE — now called AI Overview

• Why Google is making these updates to search

• What can you do as a business owner to leverage this new product?

• How it's early in this process and there's not a proven formula yet to get your content into "the box"

• EEAT principles still matter

  • Experience

  • Expertise

  • Authoritativeness

  • Trustworthiness

• When you should run from a website vendor

• The importance of long-tail keywords

• How Google might monetize AI in the future

• The No. 1 thing you can do to demonstrate your expertise, authority and trustworthiness to AI

• Why you need vendors that are on top of these changes

Resources mentioned:

• PMP Industry Insiders Episode 166: Q&A with an AI Expert

• PMP Industry Insiders Episode 155: How to Leverage AI in 2024

• PMP Industry Insiders Episode 149: A Winning AI Strategy for Your Pest & Lawn Company 

• PMP Industry Insiders Episode 113: ChatGPT: The Pest & Lawn Game Changer 

• Google's AI blog

• PMP Industry Insiders Episode 37 with Ed Robinson: How to Build a Network to Get You to the Next Level

• Google's search guidelines

• Answer the Public

• Moz

• SEM Rush

• PMP Industry Insiders Episode 175: Rentokil's Leaders Talk Growth Strategy

• Google's Search Central blog

• Google Search Labs

Notable: "In terms of the future, if you don't understand (AI), that's OK. You just need to get people on your team who do understand, and make sure that you are changing and adjusting your strategy." —Donnie Shelton

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