Episode 171

4/4/2024

Topic: What's on Deck for PPMA

Guest: Jim Fredericks, Ph.D., Executive Director, Professional Pest Management Alliance & Senior Vice President, Public Affairs, National Pest Management Association

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave and PestSure

• PMP Industry Insiders Peer Groups

• The difference between NPMA (national trade organization) and PPMA (consumer outreach arm) and how many folks are confused about the different

• Key results from PPMA's 2023 Annual Report, including netting 1.8 billion consumer impressions

• Large-scale projects, like Season 2 of "Will They Eat It?" with Dr. Mike Bentley and "Do Not Disturb"

• Benefits of PPMA, including Mainframe, a digital agency for PPMA investors

• How Pestworld.org has nearly 150,000 followers on TikTok

• Levels of PPMA investors

• How April is National Pest Management Month and what PPMA has planned for the month

• PPMA awareness weeks, including Termite Awareness Week, Tick Awareness Week, Bed Bug Awareness Week and Rodent Awareness Week

• Success with Public Service Announcements

• New projects, including a social media campaign called "Mike On the Street" and "What Grows There"
  

Resources mentioned:

• PMP Industry Insiders Episode 111: Looking into the Pest Industry Crystal Ball with Jim Fredericks

• PPMA's 2023 Annual Report

• Jim's contact information: jfredericks@pestworld.org or ppma@pestworld.org, npmapestworld.org/PPMA or ppmamainframe.org
  

Notable: "The message is: 'This is not a do-it-yourself project. Don't be a hero. Call a pro.' That's our messaging." —Jim Fredericks, Ph.D., PPMA

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